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Interesting article, but I don't know if I buy the notion that creativity and passion will always beat money. I wish it were true, but there are way too many counter-examples. Yes, it does happen--another famous example is "Ghost," a low-budget 1990 film that took everyone by surprise when it became the highest-grossing film of the year AND the third of all time.

And yet, and yet... For every case like this there are countless others that go totally unnoticed.

Here's one example: have you ever heard of "Predestination"? It's a 2014 Australian film starring Ethan Hawke, based on a short story by Robert A. Heinlein. Likely one of the best Science-Fiction films I've ever seen. And while it won a bunch of awards, not many folks seem to have heard of it, let alone seen it.

Another example: "MirrorMask." A strange, extremely creative and original film from 2005. Directed by Dave McKean, with a script by Neil Gaiman. It went totally unnoticed, and yet it's amazing!

One more: Tarsem's "The fall" (2006) starring Lee Pace (who currently plays the Emperor in the "Foundation" TV show). A visually and narratively stunning movie that would deserve much more love than it has received.

I could go on and on.

Sadly, I believe what matters more than creativity or passion is not so much money as opportunity... or perhaps I should say luck? I mean, it's clear "Ghost" didn't enjoy a bigger marketing campaign than, say, "MirrorMask," and yet it was a thousandfold more successful... But why? Who knows. Possibly the other movies out that week had even smaller budgets.

That's why it's so difficult for industry folks to guess what is going to be a hit and what will flop. There are just too many variables that come into play.

Note that this is true in other media as well. The music industry, in particular, comes to mind.

However, I'll say this. If a film gets lucky and it has that creativity and passion, it's much more likely to become a cult classic than, say, the latest Marvel blockbuster.

Silver lining and all that...

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